Factors That Influence Webpage Conversion Rates
A conversion rate is one of the key metrics of the website or landing page success. Check these practical tips on how to increase webpage conversion.
If it doesn’t convert, it doesn’t work. Conversion rate optimization (CRO) goes hand in hand with a company’s revenue growth. To make an online business profitable, both marketers and business owners should be concerned about visitors performing certain actions such as subscribing, filling out a form, or making a purchase. Today we are going to single out seven factors that influence these actions and lead to a conversion rate increase.
Performance
With performance we mean load times, or the first possible obstacle between the user and your brand’s web content. Although it is recommended that a webpage take no longer than 2–3 seconds to load, in practice it has been shown that after just X.X seconds customers give up and click on the “back” button. They simply assume the page is unavailable, or that there is a problem with the browser. Short load times are therefore vital for keeping potential customers on your website.
Relevant Traffic
Every business needs a customer after all “customer is king” but what if you are not showing your product or services to right customer.
When your start marketing of your product and service be clear about what type of audience will your potential customer otherwise you will hardly be able to make conversion.
There are many tools available that help you to identify your right audience and Google analytics is best for this. But you have been aware about your customer’s choice and exactly for what they are looking for, I mean their search intent.
Video on Landing Pages
Any time you navigate a landing page, there’s usually a lot of text to absorb. That’s because landing pages are really sales pages that want to persuade you to click on the call-to-action button right on the page or click through to the main page for the actual purchase. Some landing pages can be exceptionally long if they have a very detailed value proposition to communicate to visitors.
Add testimonials, reviews, and logos
No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers.
Changing Ads Too Quickly
Someone tried to adjust PPC ads too quickly, and they eventually lost a good chance. Just because the advertisement does not perform well at this moment does not mean that the overall effect is not good. You must allow enough time to measure the true conversion rate so that you can make the appropriate adjustments from there.
