5 Reasons to Make Animated Video for Your Product
Thousands of companies now own an animated explainer video. Most of them probably read a few case studies and got convinced that animated explainer videos really work like a charm.
But you are not like them. Even if I told you that 59% of marketers use animated explainer videos to sell their product (and only 19% invest on live action explainer videos), it would not make any difference. Maybe it will, but if it doesn’t, you would be questioning yourself, and us, which is good — an animated explainer video or a live action explainer video?
Animated videos are more engaging
Think back to when you were a kid and your parents would stick a cartoon on and you’d be glued to the TV for hours. There’s something about animation that grabs our attention and not just as children either. At its peak The Simpsons achieved 13 million viewers per episode, many of which were adults and Family Guy reached an impressive 12 million adult viewers. And don’t get me started on Pixar… Let’s face it, we just love cartoons!
Google and YouTube just love animated videos
You can turn marketing videos into enticing pieces for Google. And you better do that, just because Google is the most important search engine of them all! Just be careful enough to include a succinct description of your video, make up a catchy title and also incorporate convenient tags.
Please have this in mind: a website with a video on it can attract as high as 2 or 3 times more monthly visitors, and they will double their time spent on that site, generating an increase of 157% in traffic coming from search engines. Also, that same website with a video on it, in comparison with another with only written text, will multiply the average number of linking domains by three.
Animated videos make emails relevant once more!
Another form of appreciation for marketing videos: they’re good for your E-mail marketing campaign -they will generate more traffic to your site. And this fact gains more relevance with this: the inclusion of an eye-grabbing marketing video will increase that traffic by almost 50%, which will also be beneficial to the rest of your marketing tactics. One more delightful piece of information: if you just add the word “video” in the line of an email subject, the click rate goes up to 65%!
You can visually represent abstract ideas
Perhaps one of the biggest benefits of using animated video is the ease with which you can visually capture abstract ideas. Just ask yourself “Can I aim a camera at it?” If the answer is yes, then live action may be more straightforward than animated video. But what if you wanted to capture something very big (like global logistics), or something very small (like the workings of a microprocessor), or maybe something abstract (like Bitcoin). It gets a little more challenging, doesn’t it? That’s where animated video has the advantage. With animated video you can easily capture hard-to-represent ideas on a screen without constraints.
Animation is Fun
People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor.
Watch this cute Lumberjack Party animated video created by Motion Authors to get inspired. It is sweet, funny, and entertaining. All it takes for a video to go viral and spread across social media like wildfire.
